Sponsored Athletes

In addition to sponsoring UCI Continental pro teams and club teams, we also sponsor individual athletes who we believe in

Nadezhda Pavlova

Nadezhda is an accomplished cyclist, marathoner, and triathlete, who was the top ranked Russian triathlete in the 2026 Ironman, finishing 33rd in the World. She has won Ironman Russia in her age group. 

She is now focused primarily on cycling. Using our wheels, she finished second in the UCI Gran Fondo World Series using her GCX52 Hyperlight wheels in Serbia and will be heading the UCI Gran Fondo World Championships this fall.

More than just an athlete, Nadezhda is content creator with nearly 150,000 followers.

Mohammad Ganjkhanlou

Mohammad is an Iranian refugee living in the UK. He holds the title of being the best rider in the history of Asian cycling U23. He is the 30x Iranian National Champion. He is also twice gold, three times silver, and six times Asian Champion.

After leaving Iran, he has joined Stolen Goat Insurance, a UK club team. He is currently riding our GCX52 Hyperlight in UK National races as well as UCI races.

Guillaume Haldimann

Guillaume is an up-and-coming Swiss sprinter. He has been riding for club teams since he was 20. Now at 23, he is one of the World's top club riders, placing far ahead most UCI Continental pro riders.

This year, he got second in the overall GC in the Cycling Tour of Albania 2.2 UCI race. There, he won stage 3 and got second in stage 2. He also received 2nd in the points classification.

This season, he also won the Grand Prix de Wittenheim and got second in the GP Cham Hagendorn national races. 

Guillaume is a full-time student and bike mechanic. He operates the service center GH Bike Services. His wheels of choice are the GCX45 Hyperlight and RCX60 Light.