About Particle

Who are we?

Particle was established in 2025 by an American with years of experience working in the bike industry Xiamen. Our American and Chinese team has extensive experience in manufacturing, technical knowledge, partnerships, and customer service.

Our Mission

Our mission is to offer the best carbon bicycle products and customer service at a reasonable price you can live with.

Why create our own brand?

The main reasons we decided to start our own brand are that we think can offer better products and service than the competition and can be open and transparent about how we source our parts. In our opinion, the bike industry in general has issues with false advertising, poor quality control, rushing products to market, and charging exorbitant prices. Our goal is to avoid all of that and to truly provide value. We think that honesty is the best policy.

Our American and Chinese team has many years of experience working in the carbon wheel and frame industry in Xiamen. We have accumulated deep knowledge about the world's best carbon fiber, hub, bearing, and rim manufacturers and the industry as a whole. We understand the production process of all of our parts and which factories can offer the best quality control and most cutting-edge manufacturing techniques.

Choosing the best manufacturers for each rim, spoke, bearing, and hub based on each factories individual specialities allows us to offer the best wheels without having to limit ourselves. Our team members in Xiamen have feet on the ground to ensure that each wheelset is up to our standards before being sent out. Our presence and connections allow us to get our hands on the latest tech earlier, that we incorporate when we know it has been thoroughly tested and is ready for the consumer market.

Our years of previously working with UCI pro cycling teams and thousands of customers have taught us what works and what doesn't. Our goal is to create the best wheels we can without cutting corners.

Transparency

Our goal is to be transparent when it comes to how we operate. Unfortunately, it is impossible for the average cyclist to know who really made their carbon frame, wheels, hubs, etc., and how good the quality is. Despite claims stating otherwise, the truth is that virtually all international and even Chinese brands rely on outsourcing rim, spoke, hub, and bearing production. 

We proudly admit that we contract out all production to factories. Having years of experience in the bike industry in Xiamen has taught us where to look for quality rims, hubs, spokes, and bearings. The truth is that there are many excellent suppliers who have their own specialties if you know where to look, and we are glad to have the freedom to work with those who we are confident in. While we are confidential about our rim, spoke, and hub suppliers, we are open about working S&S, our bearings supplier.

We also have a strong focus on rider safety and are proud to say that all of our carbon wheels can survive impacts of 90+ joules. This makes our standard more than twice the UCI Vertical Impact Test’s standard, ensuring our wheels are durable. In addition, we provide specific and conservative weight limits for each of our wheelsets in order to keep you safe.

What makes our company different?

Particle is the first of its kind in that our founder is American with years of experience working in Xiamen. Our American and Chinese team helps us to works together to provide the benefits characterized by both Western and Chinese brands. We have chosen to register a Hong Kong company, which offers the consumer a range of benefits, which are listed below.

All of our team members work either fully remote or hybrid. A few are based in Xiamen, as we need to make regular visits to the factories we cooperate with as well as our warehouse.

While we take pride in providing high quality wheels, we seek to have a greater purpose. 10% of our profits are given to World Bicycle Relief. It is a non-profit that has donated over 900,000 bicycles to those in need. In addition, we have dedicated ourselves to making carbon wheels more environmentally sustainable.

Why a Hong Kong company?

Being a registered Hong Kong company offers many benefits to cyclists and bike shops who want to use our wheels.

First, not only does us being registered in Hong Kong allows you to pay in a wider variety of ways, but there will be a significantly lower instance of blocked payments, suspicious transaction warnings, and extra fees. This allows you to dispute charges through familiar global payment systems, giving you increased chargeback protection.

Second, Hong Kong law is based on common law, similar to UK law. This protects you, the consumer, if there is ever a legal dispute. Hong Kong courts are neutral and fair, meaning they do not favor local businesses, as opposed to places like Mainland China, where local businesses are strongly protected and enforcing is difficult. In Hong Kong, contracts are also enforceable in English. In places like Mainland China, only Chinese language contracts are legally binding, which may be interpreted differently than English language versions.